Throughout the ages, some of the worst parts of humanity have been seen because people could not understand, empathize and agree with one another. Societal unrest stems from an inability to understand others point of view.
Today, this is more evident than ever across all walks of society, and the marketing and advertising sectors are not immune. Solutions are being sought as people seek out brand experiences that are authentic, express empathy and enable them to make statements that are demonstrative of their values and beliefs, in real-time.
What is required to sustain this industry shift is the ability to see human beings in multiple dimensions, instead of dimensions through the use of stereotypes, when marketing to them and seeking their engagement. Social listening and other tools have flooded the marketplace in recent times in an attempt to help tackle these new challenges. Centiment is the only solution on the market to blend AI with neurodata to help brands best traverse the new landscape in ways that reimagine marketing, across discipline, as a revenue generating entity that is driven by purpose.
Centiment uses a strategic mix of consulting, proprietary neurodata and AI to reimagine advertising and marketing in ways that embrace purpose as a driver of business strategy. Through the ability to leverage actual human thought, instead of non-representative focus groups to build brand experiences, Centiment technology empowers truly diverse, and purpose- driven content strategies that empower and engage consumers.
Our team of data scientists and media psychologists recognize today’s challenges and are only at the beginning of our journey to create human-thought informed, AI- driven products that help brands and agencies connect customer emotion directly to improved business performance. Our goal is to work with clients to create emotionally intelligent and purpose-driven customer experiences that engage and deliver improved ROI.
To do this, our suite of products has been designed to help brands analyze across all datasets to:
- Understand their audience better
- Express purpose + empathy
- Emotionally optimize written and visual content
- Identify appropriate cultural flashpoints
- Target the right audience at the right time
- Communicate efficiently + effectively w/o bias
What Makes Us Different
Social listening tools have attempted to disrupt the marketing stack to help brands be more engaging for years. Our technology is different and more effective as it offers a wide array of benefits that can either replace existing tools or be additive to them. With Centiment technology, advertising agencies and in-house teams can access a database of actual human thought about any subject, and test if the content they intend to use against that population will be viewed positively or negatively. Our portfolio of tools also allows brands to optimize timing of released content as well as adjust it, if it needs to changed, in order to achieve a pre-determined ROI. Our tools can be used around both written and visual content, including video.
Founder and CEO
Micah is a visionary technologist with an intersection of skills consisting of data and algorithm understanding, HCI-centric digital technologies, financial services, financial engineering and media services.
He has over 10 years of experience (up to SVP) across companies like Aon, Barclays, NBC and Viacom. Micah has a deep technological understanding and also a strong commitment to social causes; at the centre of Centiment and FilmFundr are the need to level the playing field in media for minorities.
Co-Founder and CTO
Tim's passion for computer science started aged 13. Now 14 years on, he's worked with organisations from Amazon to Virgin. His heavyweight skill set includes working with big data, user behavioural analytics, performance and conversion optimisation and emerging tech across the wide spectrum of web development.
After many years working at senior level he started his agency, Pxxl, providing web development and insights for big brands.
He is a hands-on CTO and a solid, all-round "full stack" developer with experience in server management and software development, right through to front-end development, graphic design, user experience (UX) and multi-variant testing - all at a senior/expert level.
PhD Advisory Team
PhD Media Psychology
Sean's 30-year career in media began while a student at the University of Florida before taking his act to Orlando where he worked on a variety of shows on the lots of Disney & Universal before developing a media production group that pioneered non-linear editing within Disney and eventually merged with Disney Broadcast Productions.
In 2006, he set his sights on a PhD in Media Psychology. Since 2008, Sean has been a regular speaker on topics ranging from producing for the small screen to the psychological impact of the Technological Singularity. He began teaching a course in Digital Narrative in the Masters Program at UCLA Extension in 2011, and continues at Fielding Graduate University in 2013 with a course in Cognitive Psychology of Visual Displays.
In addition to advising the team at Centiment, Sean has co-founded and leads companies that produce new media technology content & identify practical applications for such media as Augmented Reality with an eye toward social good. He is also a member of IEEE, AAAS, and an officer on the Elected Board of the American Psychological Association's Division 46: The Society for Media Psychology & Technology.
PhD Media Psychology
Shane Pase, Ph.D. is a consulting partner at Reality Science, director of technology for Lotte Project, cofounder and executive producer at MediaX LLC new media technologies group, an award winning conceptual designer, and currently authoring the first book on the psychology of augmented reality.
Dr. Pase has over 19 years experience utilizing human behavior analytics to develop creative and outside-the-box solutions for both for-profit and non-profit corporations and small businesses. By combining theories from cognitive, neural, media, behavioral and social psychology, he is able to provide valuable insights into our experience with, and the effects of, media technologies to create the most immersive and effective media experiences.
Dr. Pase is a faculty member at Fielding Graduate University's Media Psychology program teaching courses on media psychology, using media for social change, augmented reality and immersive technologies. Dr. Pase has presented internationally at such prestigious conferences as IEEE ISMAR, the Augmented World Expo, ACM/EEE WorldComp, National Social Science Association and American Psychological Association National Conventions, exploring the cognitive effects of augmented reality and immersive media, using new technologies for social change and disruption, and the ethics of new media technologies. You can find him on Twitter and Linkedin @shanepase and online at www.reality.science.
PhD Media Psychology
Tunisha Singleton Ph.D. is a Media Psychologist, Chief Experience Officer of JabCross Media, and Director of Consulting Partnerships for Reality Science LLC. With 10+ years of entertainment experience blended across screenwriting, digital media marketing, and social media management, Tunisha specializes in creating synergy between storytelling, branding, and technology.
Using the tools of narrative and brand psychology, Tunisha consults on various innovation projects in the spaces of sports, social advocacy, virtual reality and augmented reality. Focused on the intersection between human behavior and media consumption, Tunisha's current research concentrates on consumer identification and the construction of experiences within traditional and emerging media ecosystems. Tunisha continues to explore how media and technology can be used for good in cause marketing strategies.
She is also an Adjunct Faculty member at Fielding Graduate University in the department of Media Psychology. Tunisha can be found on LinkedIn, blogging at tunishajsingleton.com, and on Twitter - @TSingletonSays.
Jerri Lynn Hogg
PhD Media Psychology
Jerri Lynn Hogg is a media psychologist, 2015 president for the American Psychological Associations' Society for Media Psychology and Technology, and author of the soon to be released books, The Science of Audience Engagement and Mad Men Unzipped.Passionate about social media, technology, and digital environments, Hogg researches and consults on how we communicate, connect, and find balance in changing environments. As a psychologist she applies theory, practice, and research to humanizing the technological landscape and digital experience.
Hogg is a faculty member of Fielding Graduate University's Media Psychology program and a senior research fellow at the Media Psychology Research Center, a research and consulting organization helping companies create positive and effective media, messaging, and technology. Hogg is also an international presenter and consultant examining the cultural influence on human behavior and digital media, virtual communities and worlds, connection through social media communities, the psychology behind effective communication design, new and changing learning communities, and how to create solid user experience design.
Hogg recently was a judge for the annual SoMe Awards (Social Media). You can find her on Twitter @HoggJL. She also authors a blog for Psychology Today.com called "The Digital Life".
Wayne O. Carter, DVM, PhD, Dipl. ACVIM
CEO, Kansas City Area Life Sciences Institute
Dr. Carter's entire career has brought innovation into organizations centered on improving health in research and development, clinical practice, and novel technologies. He has 18 years of leadership in Fortune 500 companies and five years leading the strategic development of life sciences for the Kansas City region. His career has spanned human and animal health, across all therapeutic disciplines with Pfizer human health, and therapeutic nutrition with Colgate/Hills. Dr. Carter has mentored startup companies, actively worked with public and private sectors and he has a proven ability to collaborate across industries and academia to solve problems.
Dr. Carter's passion for technology applications developed from a group started at Pfizer and focused on improving decisions in the drug development process. In that role, he was responsible for translational research and led the company's North American clinical facilities in the development, validation, and implementation of new clinical technologies to accelerate development decisions for human pharmaceuticals. He drove decisions at Pfizer by return on investment and grew the Clinical Technology group to span all phases of drug development and all therapeutic areas. In 2007, Dr. Carter was hired as Vice President of Research by Hill's Pet Nutrition, a Colgate subsidiary, where he led nutrigenomics research and applied gene expression profiling to drive nutrition decisions for novel products in development.
Dr. Carter is currently President and CEO of the Kansas City Area Life Sciences Institute where he works with regional hospitals, medical schools, academic institutions, and industry to advance human and animal health through workforce development, research, collaboration, and commercialization. The Institute is currently executing the “Path to 2025” strategy for the greater Kansas City region with a focus on health IT and outcomes research among other regional strengths. They recently started a new collaboration program, Collaborate2Cure, to stimulate collaboration between all institutions and companies across the region.
Dr. Carter attended Purdue University, earning his B.S. degree in 1980, D.V.M. in 1984 and practiced veterinary medicine for five years. He completed residency training in internal medicine and board certification in 1992 and a PhD in immunophysiology at Purdue University in 1994. Dr. Carter serves on several director and advisory boards including BioKansas, Missouri Biotechnology Association, the One Health Commission, the University of Kansas Center for Research Board of Trustees, the University of Missouri Research and Discovery Advisory Board, and MRIGlobal Board of Trustees.
We are also very fortunate to have a very strong team of advisors on our board, bringing together some of the brightest and most influential, respected people in each of their respective spaces.
Jon is one of the advertising and marketing industry’s most recognized thought leaders and entrepreneurs. In 1987, at the age of 29, Jon Bond co-founded Kirshenbaum Bond + Partners, a New York City advertising agency that pioneered guerilla marketing techniques including sidewalk advertising, popup stores, and other forms of what would eventually come to be known as viral marketing. The firm became the largest independently held agency in the United States, with clients including BMW, Target, Citi, AT&T and Delta Airlines, among others.
In 1996, Bond went on to co-found iballs, one of the first digital media agencies, which was sold to Avenue A, which was then acquired by Microsoft. In 2011, he became the CEO of Big Fuel, a marketing, content distribution, and social media company that was acquired by Publicis in 2012.
Bond is currently the "Chief Tomorroist" at Tomorro LLC, a company that provides financial and strategic advice for new and growing businesses of high potential value.
Rocio F. Brusseau
Rocio's expertise is creating meaningful experiences and building innovative solutions at the intersection of data, creativity, and technology. As a global strategist, Rocio worked for creative, digital and media agencies across three continents supporting Fortune 500 clients, including VW, AT&T, Pepsi, and Chase.
To capitalize in her hybridity and breadth of experience, Rocio created Overflow, a strategic consulting specialized in the Integration of Marketing and Communications that builds brand value by delivering value along the consumer journey.
A 20+ year veteran of the information technology and interactive media industries, Mr. Lam's professional experiences range from leading positions at top-tier global management/systems consulting firms to early start-up member of early-stage high growth technology companies. He has a unique combination of experiences that cross business strategy, technology, design and content-creation.
Most Recently the Global Director of Sales and Data Insights for Tumblr, Edwin was a part of the company during the exit process to Yahoo. Edwin has led teams at BDDO and Sirus XM and has over 15 years of data-driven decision-making experience at a very senior level within major organizations.
John Collier was most recently senior director of partnerships and integrations at Appnexus and has over 10 years of experience in the advertising technology industry across companies like BlueKai and Disney, he has also had significant exits from companies he has founded and is a gentleman of Harvard.
John has a particular set of skills focused on enabling innovative experimental technologies to make it to market and be profitable, which in the case of centiments set of technology and talent amassed within the company are incredibly important.
Ken is the lead investor in Centiments seed round. Ken, M.S, PhD has been a CTO at Lycos, Lightspace and Keane Advisors and has created extensive amounts of technology within the AI and ML fields over the last 15 Years and is one of the formenst influencers of the early stages of neural network usage within the commercial arena.
Michasel is a serial entrepreneur that has had success across a few different industries; including coffee shops, products, and mobile ad-tech. He has recently become more political, having worked on the Clinton campaign and briefly exploring a bid for Mayor of NYC for the 2017 election cycle. He is also deeply passionate about utilizing technology to improve people's lives; social impact, creating jobs, data, and anything that is in the business of helping people.
Dylan Albrecht, Ph.D. is a theoretical physicist and postdoctoral data scientist, specializing in EEG & FMRI based data mining and spatial-temporal modeling to resolve clinically identified biological imbalances.
Dylan Specializes in the use of the following tools:Scikit-Learn, Keras, PyMC3, PySpark, PyMongo, Dionysus, QuTiP, Generative Models, Multi-Armed Bandits, NLP, Time Series Analysis, Neural Networks, Profit Curves.
Kerry Fulton is founder of Diner App Co. a mobile platform that brings people together over meals. Kerry has had a global career in film and TV with companies such as Sony Pictures Europe, Mediapro, Singapore and HBO USA. She is Partner of Out of the Box Features, a company that develops and produces content for the global market, the company has a slate of projects in development as well as two feature films in distribution.
New York University, Tisch School of the Arts - BFA Film TV. University of Technology Sydney Graduate Diploma in Arts Management, New York University, Stern School of Business M.B.A.
Mark is one of the original early evangelists and developers within the field of Virtual Reality and has worked as a senior consultant at IBM, Implied Sciences nd most recently led all things experiential across in the international division of viacom, for over 5 years, mark led all technology associated with the VMAs, including but not limited to VR/MR/AR, mobile and transcoding and encoding.
With over 12 years of management and marketing experience Gareth brings a wealth of strategic marketing acumen to the team. Gareth initially built up his detailed working knowledge of all offline and online marketing channels during marketing executive and management roles.
More recently Gareth has worked with dozens of start ups as an online marketing consultant, helping brands establish market position, build awareness and optimise ROI on marketing spend.