Emotion Analysis vs Sentiment Analysis – the difference

OK. So I could start this thing off by bamboozling you with big words, data science stuff...

 

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Emotion – The New Currency

Advertising has been on a journey. Years of flip-flopping and over analysis on the best...

 

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Breaking Barriers in NLP using Neural Networks

There is a lot of noise, hype and frankly stupidity surrounding what's possible with Neura...

 

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Understanding the ‘Big Five’ personality traits (OCEAN) and what they mean for marketers and brands

All brands want to understand their audience better because audiences are at the centre of...

 

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How to leverage personality insights to optimise marketing campaign planning

Marketing is evolving. Gone are the days when marketers relied solely on the broadest o...

 

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What is emotional advertising and why should marketers care?

Emotions are the basis of why people act. The act of choosing, the act of deciding and ...

 

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Why you need to start using psychographic data in your marketing strategy

Poundland. It speaks to the very heart of the thrifty UK shopper looking for a purchase...

 

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The Socioeconomic Impact of AI

Technological innovation in recent years has made computers, robots, and software so sophi...

 

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Centiment Launch Event: New York, 30 Jan 2017

We officially launched our suite of neuroscience emotional analysis tools on January 30 20...

 

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How the World Reacted – Donald Trump’s #Inauguration

The hour many thought would be thwarted in some last-ditch, Halo 5 style, ‘Hail Mary’ ...

 

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